DE&I Consultancy and Training
"Inclusion makes diverse people feel belonged"
You can hire me as a freelance DE&I marketing consultant. The assignments which gets my particular interest are the following:
Objectives of this training
ALL – Gain insights and fresh approaches that will help you increase your talent pool, encourage diverse perspectives to drive individual and team performance, and eliminate impediments to create an inclusive workplace where employees feel that their endeavors are valued.
MARKETEERS – Understand and prioritise inclusive marketing strategies – and why this matters. Identify and acknowledge inclusivity issues often embedded within more traditional approaches. Apply a simple but effective framework for identifying and reaching previously excluded audiences. Explore a multi-channel approach to inclusive marketing that’s both effective and authentic. Interpret your marketing performance metrics with regards to diversity and inclusion, and develop measurement plans aligned to your business’ D&I objectives
ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:
Who should attend?
Building the What
- The origin, forms and effects of social exclusion and inclusive culture: what it is, what it will bring
Building the WHY
- The Societal reasons
- The Corporate challenges
- The War for talent
- 6 challenges for the marketeer
Building the HOW
- How can we, as leaders, make sure our organisation acts and communicates in an inclusive way where all kind of people feel belonged?
- How can we roll out discrimination researches for different branches on the job market?
- Discuss and optimise your own case
- 1 day (introduction) or 2 days (advanced)
- inhouse training
- Possible languages for the training: dutch - french - english
- Pricing: fixed rate + variable rate (per participant)
Some of my happy customers
I work as a consultant or trainer for major companies and medium enterprises such as Fnac, Orange, ALLO Telecom, Virgin, Napoleon Games, OPI, PWA, Syntra, Eandis, Devan Chemicals, Reflex Healthcare People, IWWU, Best Next Contact Center, Thomas More, Reputation, Unizo, 4P square, ErasmusHogeschool Brussel, bpost, Fluvius, excap, Minerva Cycling, THOCC and many more.
"Tom is a freelancer with whom I love to work together. He's result oriented, get things done without losing the human relationship with his stakeholders. He is strong working on the strategic level, but also on the tactical level and operational level in digital he has got a broad knowledge. Tom will give you as a manager and a colleague the feeling that he is on top of things, so you can focus on other stuff. I strongly recommend working together with Tom."Kristof Schils - Director Digital Team at bpost
"Tom has an in-depth knowledge that he conveys with enthusiasm. During the training, he was very attentive to the questions/comments that we as course members had."Sarah Hennion - Consultant Executive Search at Piramide Consulting
"Tom Sweetlove is a passionate teacher with hands-on mentality. I would highly recommend working with Tom if you are looking for a teacher and/or online marketing professional to move your business forward! "Christian Swinnen - Co-founder at Atelerix Creative Consulting