The Erasmus Brussels University of Applied Sciences and Arts is affiliated with Vrije University Brussel (VUB). Both higher education institutions work together in the Brussels University Association.

I carried out this project as part of a major digital transformation project within the university, which had the following four objectives:

1. standardise digital touchpoints across the different faculties, with a new website as a central point, which had to be more transparent and clear.
2. lead generation campaigns for the recruitment of 1st year students via social media with focus on following usps
   1. you study in the heart of Europe
   2. you get a view on the world – Brussels is a cosmopolitan city with hundreds of different nationalities
   3. traineeship at the most prestigious international companies
3. implementation of an online dashboard so that the performance of the predetermined digital KPIs is immediately visible