The Erasmus Brussels University of Applied Sciences and Arts is affiliated with Vrije University Brussel (VUB). Both higher education institutions work together in the Brussels University Association.
I carried out this project as part of a major digital transformation project within the university, which had the following four objectives:
- standardise digital touchpoints across the different faculties, with a new website as a central point, which had to be more transparent and clear.
- lead generation campaigns for the recruitment of 1st year students via social media with focus on following usps
- you study in the heart of Europe
- you get a view on the world – Brussels is a cosmopolitan city with hundreds of different nationalities
- traineeship at the most prestigious international companies
- implementation of an online dashboard so that the performance of the predetermined digital KPIs is immediately visible